Wednesday 30 November 2011

Yet Another New Shampoo Love - Denise McAdam Haircare

My name is Louise and I am a shampoo whore! Try as I might I just can't stick to the same brand of shampoo, I've tried honest, I've repurchased shampoo, but the minute a new one comes on the scene the old one is relegated to the back of the cupboard. So I bet you can guess what I'm going to say next, yes welcome to another shampoo review!

Knowing  my passion for haircare products I was recently given the opportunity to try out some products by celebrity hairdresser Denise McAdam. Famous for doing Sarah Ferguson's hair on her wedding day to Prince Andrew, you would expect McAdam's products to have a price tag and a stockist to match her prestige, but you'd be very wrong. Denise McAdam has produced a range of 18 hair products exclusively for supermarket giant Tesco, and guess what ? the prices range from just £3.50-£3.80, meaning you really can get designer quality products on a budget.

The line contains a range of products focusing on different hair types, including products for creating volume, and fighting the frizz, as well as products specifically for both blonde and brunette hair colours. The products I was sent came from the Moisture Master and the Fight The Frizz Lines

Denise McAdam Moisture Master Shampoo

Packaged in a cylindrical purple bottle, Moisture Master shampoo and the name suggest is designed especially for dry and damaged. It contains a moisture complex which includes Black Oat Extract, Lecithin, and perhaps the ingredient of the moment - Argan Oil.

The shampoo itself dispenses easily from the flip top cap. It is pearlised white in appearance and has quite a liquidy texture. It has a really pleasant fresh smell, I haven't got a clue how to describe it but to me it smells quite similar to the fragrance in the Aveda colour enhancing shampoos, which is described as Cherry Almond. Don't think this smells of marzipan it doesn't it's just a pleasant almost fruity and spicy fragrance, which I actually really liked.

You really didn't need a lot of shampoo to produce a lovely fine lather - It does contain SLS so this isn't really surprising. Given that the lather was so fine it rinsed out really easily and the hair was left feeling nice and clean but not dry or stripped.

I have to say my experience of this shampoo was a good one, the smell was lovely, and my hair was lovely and clean and soft. It's a really gentle shampoo that you could probably use everyday with no problems. If your hair is really damaged though you would need to use some form or conditioner with it, speaking of which...

Denise McAdam Moisture Master Conditioner

As well as the shampoo I was also lucky enough to receive the corresponding Moisture Master Conditioner. In the same packaging as the shampoo, this nourishing conditioner, contains Panthenol for extra moisturising properties, as well as the Black Oat Extract and Argan Oil that are also key ingredients in the shampoo.
The conditioner has a lovely creamy but a the same time quite a light feel, and it has exactly the same smell as the shampoo :)
The light and creamy texture ensures easy application and easy rinsing. My hair was left tangle free and feeling super soft. Again I have to say I really liked this product, it was moisturising but at the same time it wasn't heavy and it didn't weigh the hair down. If your hair is super damaged and dry this on it own, in my opinion probably wouldn't be enough, but Denise McAdam recommends that you use both of these products alongside her once a week Intensive Repair Masque, which is also available in the Tesco line.

Denise McAdam Fight The Frizz Extra Strength Serum

The final product I was sent came from the Fight The Frizz range. My hair is relatively straight, and although it's thin I have a lot of it so it can look a bit unruly and flyaway, if I leave it au natural. It doesn't matter what time of year it is it frizzes in the heat and it frizzes in cold and the damp I can't win! For that reason I'm always on the look for more serums, waxes, and sprays to combat the flyaways.

I guess the things I use most often though are serums, so I was really interested to receive the Fight The Frizz Extra Strength Serum. Boxed and packaged in a pump action dispenser, the product has the same aroma as the shampoo and conditioner, and a clear liquid appearance.

Designed to coat each strand of hair, with shine, conditioning and uv protection, it has an almost oily, silicone feel. You can use it in one of two ways, first of all you can use it on the mid lengths and ends of towel dried hair almost as a conditioning and styling treatment, and you can also use it on dry hair to tame down any static or flyaway strands. I've used it both ways and again I have to this is a pretty decent product. Despite being a silicone based product I didn't find that it caused any build up or that it made my hair oily or sticky. Did the frizz completely disappear? well no not completely but to be honest I'm yet to find a single product that takes away every single flyaway, so for the price I have to say that this did a decent job.

Based on this experience of the Denise McAdam line for Tesco, it's clear to me that you don't need to spend a fortune on hair care, the packaging my be simple but for the price the products are first class. Denise McAdam Moisture Master Shampoo and Conditioner retail at £3.50 each for 250ml, and the Denise McAdam Fight The Frizz Extra Strength Serum retails at £3.80 for 30ml. The Denise McAdam Haircare range is available in selected Tesco stores - unfortunately neither of the little ones near me stock the range so I think I'll need to head to Durham x Any questions please let me know x

(All Products In This Post Were Provided By PR For Review Purposes)


  1. Hi, I too discovered Denise McAdam on Tesco shelves and decided to give it a go, I bought the volume boost shampoo as I have thin fine hair. I had immediate wonderful results, its the first time Ive ever found a shampoo that actually does what it says. When I went back to Tesco alas it seems they have discontinued the range. Would you be able to do some research and find out what happens to all the old stock, can I get hold of any of this shampoo, does Denise McAdam have a salon so that I may purchase another of her volumising shampoo. It is not only me I work with a lot of cancer patients at my local hospital, and also the prosthetics dept. News of this shampoo went round like wildfire but now it has been snatched away. Can you imagine how these ladies feel, they go through horrendous treatments and find a lifeline for their crowning glory but its discontinued and there is no way of finding out how we can find a matching product???? its devistating. Contact details do not seem to be on the web we have tried several times to find a link or a salon to no avail, please help. or
    Please contact me on my email addresses above preferrably my home email.
    I would really appreciate your help on solving the mystery of the disappearing shampoo

    1. Hi Alexa Thanks for your message I'm sorry to hear what's happened - I have some contacts in the Tesco beauty PR department so I'll email them and ask for you
      I'll be in touch
      Louise xx

  2. I live in Northr Ireland and have been unable to get Denise McAdam preoducts paerticularly the condiioners can i get them posted to me?

    1. Hi Thank you for your comment x This post was published in 2011 and to the best of my knowledge the Denise McAdam range is no longer available even in the UK x Sorry I can't be of more help x


I love hearing what you have to say so leave me a comment and let me know your thought x My comments are moderated at the moment but that means that I read every single one of them so don't be shy, have your say x