It's been a little while since I've reviewed a make up item for My Pure so this month I decided to try out an item from one of their newer brands, INIKA.
Although I'd heard about the brand and tried out one of their eye shadows I wasn't that familiar with the brand or their ethics. INIKA are a mineral make up brand, who use only the finest natural, crushed minerals in their products. They're are certified cruelty free, and one of the few certified vegan brands on the market. They are also free from talc, genetically modified ingredients, parabens, preservatives, and fragrances.
INIKA have an extensive range of products available on the My Pure website including both powder and liquid foundations, eye shadows, pencils and illuminators, but I decided to go for one of their mineral lipsticks.
The lipsticks in the INIKA range are formulated with natural pigments, shea butter and jojoba oil to give them long lasting colour and moisture.
The lipsticks come boxed and packaged in a matte black almost rubber tube, with gold writing. I'm not always a fan of rubber effect packaging but I have to admit that it always looks classy and expensive.
There are 8 colours to choose from on the My Pure website and I went for Warm Dusk.
I have to be honest and say that the colour swatch on the My Pure website isn't that accurate. I was expecting this to be quite a vibrant pink, but in real life it's a sort of nude pink, with lilac and blue undertones. I'm not even sure how well this swatch shows the shade but hopefully it gives you an idea of just how moisturising this lipstick is.
This face shots isn't the best but hopefully it gives you some sort of idea of just how cool toned this shade actually is.
Despite the fact that this colour wasn't what I expected I have to say I really liked this lipstick. This shade is very cool toned but I think it works well on my pale pink toned complexion. The texture of the lipstick was nice, and it left my ridiculously dry lips feeling comforted and moisturised, and the colour lasted pretty well.
That said I do have a couple of negatives, first of all the taste, there was a tiny hint of almost citrus flavour but the overwhelming taste was quite waxy, and almost a little bit crayon like.
To be honest I can live with the not so amazing taste but the price is maybe a little bit harder to swallow. This lipstick normally retails at £17 from My Pure. Yes, I appreciate that it's vegan, ethical and contains no nasties but £17 is still a pretty high price for a lipstick but that might just be something personal to me. If your willing to spend that much than you could do a lot worse than buy one of these, especially since the INIKA Mineral Lipsticks are currently on special offer at only £15.30 on the My Pure website.
If you are going to purchase one though the only thing I would say is have little look elsewhere on the internet for swatches to make sure you get the shade you want x
If you have any questions on this lipstick or if there is anything specific that you would like me to review from My Pure then please leave me a comment x Thanks for reading x
(*Sample)
