When I first started blogging over 10 years ago, blogger events were few and far between, and up in the wilds of northern England, they were almost non existent. Thankfully over the years things have changed, and brands, companies and even individuals are now recognising the power of the blog and the influence and the power of real people.
Nowhere in the north east has embraced the power of the blogger more than Intu Metrocentre. and this week I was lucky enough to attend a VIP preview of this weekends, Spring / Summer 2017 Fashion Live Event.
All of the previous Fashion Live events have been themed and this one was no different, think tropical beach bar, come kitsch heaven and you're probably thinking along the right line. With contributions from various retailers including Wilko, and Primark, the team had created a truly tropical, and exotic setting, with light up palm trees, ball pools, pineapples, deckchairs, and flamingos! A lot of bloggers I know are slightly obsessed with Flamingos and at this event they were in their element. There were literally flamingos everywhere from the inflatable pool float, to the string lights, to the napkins, and even the pick n mix bags.
Barburrito. Drinks were on hand courtesy of TGI Fridays and we choose from some mini milkshakes, some mocktails and a cocktail or two. I was trying to be good and I only had a couple of fruit kebabs, so I couldn't resist trying one of TGI's signature cocktails, the Apple Passion - a mixture of blue curacao, passion fruit and apple juices, and black vodka, and I also had a mini Birthday Cake Shake which was incredible. Forget about the food I'm going to TGI Fridays to drink cocktails and shakes - they really were that good!
At 7pm at was time to take our place on the FROW and wait for the show to start. We were welcomed by our host for the evening, the lovely @Ladyannafoster from BBC Radio Newcastle, clad in Top Shop and New Look and whose hair had been freshly styled by SHOW Beauty in House Of Fraser, then it was cameras at the ready and the show began.
The fashion show showcased a wide variety of Spring and Summer looks, from stores throughout the centre including Top Shop, Burton, Karen Millen, Accessorize, New Look, Cath Kidston, Primark, Tessuti, Miss Selfridge, House Of Fraser and Coast. On show was everything from swimwear, to beach wear, and occasion wear. There were so many beautiful things on show, covering all of the major trends from prints and florals, to stripes, lace and colour blocking.
New Look Men
As you can see there were some fabulous pieces on display, I literally fell in love with everything from Coast, and Karen Millen, I just wish I had a wedding or a special occasion to attend this summer. I also loved the prints at Cath Kidston and the navy blue jumpsuit at Karen Millen. There really was something for everyone and all occasions.
So if you're up in the North East and you fancy your own FROW experience, then pop down to Intu Metrocentre this weekend, and head to Town Square. There will be four shows a day both tomorrow and on Sunday, so brave the bank holiday shoppers and pop in for a bit of fashion inspiration. You can find out more information and show times on the Intu Metrocentre website. If you are popping in this weekend don't forget to pick up one of the leaflets that are at the customer service points and dotted around the centre to grab yourself some bank holiday weekend discounts. This season Intu Metrocentre have also teamed with a fabulous North East based charity St Oswalds Hospice, so if you want to make some room in your wardrobe for all the new things that you want to buy then you can pick up a donation bag at all of the customer services desks. You can find out all about the fabulous work that St Oswalds do, and find your local branch via their website.
I just want to say thank you again to everyone at Intu Metrocentre for the opportunity to flamingle and for hosting such an amazing event, and I also want to think all of the companies and brands that contributed to the amazing show bags, that included amongst lots of other lovely things, a shampoo and conditioner from SHOW Beauty, beauty samples from Murad, L'Occitane and Urban Decay, a shoe care kit from Ecco, sweeties, candles from Primark and Skandinavisk and an amazing fabric Intu Flamingo bag x
Is your wardrobe Spring and Summer ready yet? Has this post given you any ideas? Let me know in the comments x
*Press / Blogger Event